diff --git a/changelog.d/1207-voice-entity-labels-english.md b/changelog.d/1207-voice-entity-labels-english.md
new file mode 100644
index 000000000..b69cdc7ed
--- /dev/null
+++ b/changelog.d/1207-voice-entity-labels-english.md
@@ -0,0 +1,3 @@
+- Keep NASA FIRMS fire and ALPR camera labels English in voice tool results
+  (`track_entity`, `get_entity_context`, pointer context); the voice card still
+  shows them in the interface language (daikaginza, #1207).
diff --git a/docs/CURRENT-STATE.md b/docs/CURRENT-STATE.md
index d75f3f251..332b99283 100644
--- a/docs/CURRENT-STATE.md
+++ b/docs/CURRENT-STATE.md
@@ -554,6 +554,9 @@ to layer toggles, fly_to_location, frame_overhead, select_nearest_aircraft,
 get_entity_context, annotate_map and analyst_query. Analyst speech and the card
 share one deterministic count/scope headline; lower bounds use "At least" and
 partial answers name the unanswered layers. `get_current_view_state` lists enabled layers only.
+FIRMS and ALPR entity labels remain English in shared context and tool data;
+voice-card titles and pointer presentation translate those known labels at display
+time, while arbitrary names and callsigns remain unchanged.
 The model-free `gods-eye-view/agent/world-packet` export exposes
 `getWorldPacket({ viewer, styleManager, dataManager, sceneDirector })` to
 non-voice consumers. It reads the same enabled-only state and feed
diff --git a/src/data/alprCameras.test.mjs b/src/data/alprCameras.test.mjs
index 5a50220d5..549adde96 100644
--- a/src/data/alprCameras.test.mjs
+++ b/src/data/alprCameras.test.mjs
@@ -9,6 +9,8 @@ import alprCamerasLayer, {
 } from './alprCameras.js';
 import { createAlprTileSource } from '../layers/alpr/source.js';
 import { DATA_CREDITS } from './dataCredits.js';
+import { setLocale } from '../i18n/index.js';
+import { shownEntityLabel } from '../voice/speech.js';
 import {
   clearSelectedEntityContextForLayer,
   getContextStore,
@@ -473,6 +475,29 @@ test('all manufacturers share one ALPR title and color; only supplied metadata a
   }
 });
 
+// The voice model reads the label as data; the voice card translates it.
+test('the camera label stays English data in a translated interface', async () => {
+  const h = cameraHarness();
+  try {
+    setLocale('ru');
+    h.setFetch(async () =>
+      cameraResponse([
+        cameraNode(42, { tags: { 'surveillance:type': 'ALPR' } }),
+      ]),
+    );
+    await alprCamerasLayer.update();
+    h.click(h.source.entities.values[0].id);
+    assert.equal(getSelectedEntityContext().label, 'ALPR camera');
+    assert.equal(
+      shownEntityLabel(getSelectedEntityContext().label),
+      'Камера ALPR',
+    );
+  } finally {
+    setLocale('en');
+    h.restore();
+  }
+});
+
 test('invalid OSM ids and out-of-range coordinates never become camera entities', () => {
   for (const id of [undefined, null, 0, -1, 1.5, '42', NaN])
     assert.equal(normalizeAlprNode(cameraNode(id, { id })), null);
diff --git a/src/data/firmsInteraction.test.mjs b/src/data/firmsInteraction.test.mjs
index 442af60b2..d735df3f8 100644
--- a/src/data/firmsInteraction.test.mjs
+++ b/src/data/firmsInteraction.test.mjs
@@ -8,6 +8,9 @@ import * as Cesium from 'cesium';
 import { createFirmsHeatmapLayer, applyFirmsOverlayPolicy, buildCellCard } from './firmsHeatmap.js';
 import { fireDetectionKey } from './firmsLabels.js';
 import { registerPickOwner, unregisterPickOwner } from './pickRegistry.js';
+import { getSelectedEntityContext } from './contextStore.js';
+import { setLocale } from '../i18n/index.js';
+import { shownEntityLabel } from '../voice/speech.js';
 import { WORLD_FOCUS_REQUEST_EVENT } from '../worldFocus.js';
 import { readLayerSource } from '../testSupport/readLayerSource.mjs';
 import path from 'node:path';
@@ -234,6 +237,27 @@ test('clicking a fire CARD behaves exactly like clicking its sprite', () => {
   }
 });
 
+// The voice model reads these labels as data (track_entity, get_entity_context,
+// pointer_context); the voice card translates them where it shows them.
+test('fire labels stay English data in a translated interface', () => {
+  const h = harness({ fires: [makeFire()], picked: { id: 'firms-7' } });
+  try {
+    setLocale('ru');
+    h.click();
+    assert.equal(getSelectedEntityContext().label, 'Fire · FRP 1520 MW');
+    // The card's pattern must match what the producer actually writes.
+    assert.equal(
+      shownEntityLabel(getSelectedEntityContext().label),
+      'Пожар · FRP 1520 МВт',
+    );
+    assert.equal(h.layer.getSelectedInfo().label, 'Fire · FRP 1520 MW');
+    assert.equal(h.layer.getStrongestFire().label, 'Fire · FRP 1520 MW');
+  } finally {
+    h.cleanup();
+    setLocale('en');
+  }
+});
+
 test('a click on neither sprite nor card clears without moving the camera', () => {
   const h = harness({ picked: { primitive: {}, content: {}, featureId: 0 } });
   try {
diff --git a/src/layers/alpr/presentation.js b/src/layers/alpr/presentation.js
index 866f15a6d..c7343d573 100644
--- a/src/layers/alpr/presentation.js
+++ b/src/layers/alpr/presentation.js
@@ -13,7 +13,7 @@ import {
   MARKER_SCALE_BY_DISTANCE,
 } from './policy.js';
 import { boxContains } from './model.js';
-import { t } from '../../i18n/index.js';
+import { msg } from '../../i18n/index.js';
 import { createAlprFloorResolver } from './floors.js';
 import { createAlprOverlay } from './overlay.js';
 import {
@@ -452,7 +452,7 @@ export function createAlprPresentation({ state, services, source }) {
         layerName: 'ALPR Cameras',
         source:
           source.attribution?.description || source.label || 'Camera source',
-        label: t('ALPR camera'),
+        label: msg('ALPR camera'),
         latitude: record.latitude,
         longitude: record.longitude,
         properties: {
diff --git a/src/layers/firms/queries.js b/src/layers/firms/queries.js
index c4a793f9d..5f663cc97 100644
--- a/src/layers/firms/queries.js
+++ b/src/layers/firms/queries.js
@@ -18,9 +18,8 @@ export function createQueries({
       if (!fire) return null;
       return {
         id: fireDetectionKey(fire),
-        label: t('Fire · FRP {frp} MW', {
-          frp: components.model.formatFrp(fire.frp),
-        }),
+        // i18n-ignore: English entity label; the voice card translates it (shownEntityLabel)
+        label: `Fire · FRP ${components.model.formatFrp(fire.frp)} MW`,
         latitude: fire.lat,
         longitude: fire.lon,
         frp: fire.frp,
@@ -118,9 +117,8 @@ export function createQueries({
         latitude: strongest.lat,
         longitude: strongest.lon,
         frp: strongest.frp,
-        label: t('Fire · FRP {frp} MW', {
-          frp: components.model.formatFrp(strongest.frp),
-        }),
+        // i18n-ignore: English entity label; the voice card translates it (shownEntityLabel)
+        label: `Fire · FRP ${components.model.formatFrp(strongest.frp)} MW`,
       };
     },
 
diff --git a/src/layers/firms/selection.js b/src/layers/firms/selection.js
index fc05eea2a..d5cfc4d26 100644
--- a/src/layers/firms/selection.js
+++ b/src/layers/firms/selection.js
@@ -193,9 +193,8 @@ export function createSelection({
       layerName: name,
       source: 'NASA FIRMS',
       dataSource: layerState._dataSource,
-      label: t('Fire · FRP {frp} MW', {
-        frp: components.model.formatFrp(fire.frp),
-      }),
+      // i18n-ignore: English entity label; the voice card translates it (shownEntityLabel)
+      label: `Fire · FRP ${components.model.formatFrp(fire.frp)} MW`,
       latitude: fire.lat,
       longitude: fire.lon,
       properties: {
diff --git a/src/voice/speech.js b/src/voice/speech.js
index ab129aad3..711805502 100644
--- a/src/voice/speech.js
+++ b/src/voice/speech.js
@@ -115,6 +115,18 @@ function shownSources(source) {
   return source ? [{ label: sourceLabel(source) }] : [];
 }
 
+// Entity labels that layers register as English data (firms/, alpr/); keep in
+// step with the producers. Other names (callsigns, places) show as they came.
+const ENTITY_LABELS = new Set([msg('ALPR camera')]);
+const FIRE_LABEL = /^Fire · FRP (\S+) MW$/;
+
+/** An entity label as the card shows it, in the active language. */
+export function shownEntityLabel(label) {
+  if (ENTITY_LABELS.has(label)) return t(label);
+  const fire = FIRE_LABEL.exec(label ?? '');
+  return fire ? t('Fire · FRP {frp} MW', { frp: fire[1] }) : label;
+}
+
 /*
  * Tool errors stay English in the result (the model reads them). The card
  * translates the known ones; the English must match gevActions exactly.
@@ -592,7 +604,7 @@ function getEntityContext(result) {
     return {
       say: null,
       display: {
-        title,
+        title: spokenLabel(shownEntityLabel(title)),
         lines: [
           selected.layerName
             ? shownLayerName(selected.layerName, selected.layerId)
diff --git a/src/voice/voiceCardLocale.test.mjs b/src/voice/voiceCardLocale.test.mjs
index 08274d21b..9c70d91f9 100644
--- a/src/voice/voiceCardLocale.test.mjs
+++ b/src/voice/voiceCardLocale.test.mjs
@@ -3,8 +3,16 @@
 import test from 'node:test';
 import assert from 'node:assert/strict';
 import { setLocale } from '../i18n/index.js';
-import { attachVoiceResult, planStepLabel } from './speech.js';
-import { voiceCardView } from './voiceCardPresentation.js';
+import {
+  attachVoiceResult,
+  planStepLabel,
+  shownEntityLabel,
+} from './speech.js';
+import {
+  initialVoiceCardState,
+  reduceVoiceCard,
+  voiceCardView,
+} from './voiceCardPresentation.js';
 
 for (const locale of ['ru', 'es']) {
   test(`voice card is in ${locale} for a layer switch`, (t) => {
@@ -86,3 +94,49 @@ test('en: layer switch, distance and plan labels in English', () => {
     'Earthquakes (24h) on',
   );
 });
+
+// FIRMS and ALPR register English entity labels: the model reads them as data
+// (get_entity_context, pointer_context), the card shows them translated.
+const ENTITY_LABELS = {
+  ru: { fire: 'Пожар · FRP 12 МВт', alpr: 'Камера ALPR' },
+  es: { fire: 'Incendio · FRP 12 MW', alpr: 'Cámara ALPR' },
+};
+
+for (const [locale, shown] of Object.entries(ENTITY_LABELS)) {
+  test(`entity labels stay English in the result and show in ${locale}`, (t) => {
+    t.after(() => setLocale('en'));
+    setLocale(locale);
+    const out = attachVoiceResult('get_entity_context', {
+      ok: true,
+      selected: {
+        id: 'fire-1',
+        name: 'Fire · FRP 12 MW',
+        layerId: 'local-firms',
+        layerName: 'NASA FIRMS',
+      },
+    });
+    assert.equal(out.selected.name, 'Fire · FRP 12 MW');
+    assert.equal(out.display.title, shown.fire);
+
+    const state = reduceVoiceCard(initialVoiceCardState(), {
+      type: 'pointer',
+      pointer: { kind: 'this', label: 'ALPR camera' },
+    });
+    assert.equal(state.pointer.label, 'ALPR camera');
+    assert.equal(voiceCardView(state).pointer.text, shown.alpr);
+    assert.equal(state.announce, `This: ${shown.alpr}`);
+  });
+}
+
+test('only the registered entity labels are translated', () => {
+  assert.equal(shownEntityLabel('Fire · FRP 4.9 MW'), 'Fire · FRP 4.9 MW');
+  assert.equal(shownEntityLabel('ALPR camera'), 'ALPR camera');
+  setLocale('ru');
+  try {
+    assert.equal(shownEntityLabel('Fire · FRP 4.9 MW'), 'Пожар · FRP 4.9 МВт');
+    assert.equal(shownEntityLabel('UPS793'), 'UPS793');
+    assert.equal(shownEntityLabel('Fire Station 5'), 'Fire Station 5');
+  } finally {
+    setLocale('en');
+  }
+});
diff --git a/src/voice/voiceCardPresentation.js b/src/voice/voiceCardPresentation.js
index f8bf8ff7d..218241488 100644
--- a/src/voice/voiceCardPresentation.js
+++ b/src/voice/voiceCardPresentation.js
@@ -1,4 +1,9 @@
-import { planStepLabel, progressStepLabel, spokenLabel } from './speech.js';
+import {
+  planStepLabel,
+  progressStepLabel,
+  shownEntityLabel,
+  spokenLabel,
+} from './speech.js';
 import { presentResult } from './resultDisplay.js';
 import { MAX_DISPLAYED_REFERENTS, normalizeReferents } from './referents.js';
 
@@ -132,7 +137,7 @@ export function reduceVoiceCard(state, event) {
       return reveal({
         ...state,
         pointer,
-        announce: `${kind}: ${spokenLabel(pointer.label, 32)}`,
+        announce: `${kind}: ${spokenLabel(shownEntityLabel(pointer.label), 32)}`,
       });
     }
     case 'transcript': {
@@ -288,7 +293,7 @@ export function voiceCardView(state) {
     pointer: {
       visible: Boolean(state.pointer),
       kind: state.pointer?.kind === 'here' ? t('HERE') : t('THIS'),
-      text: spokenLabel(state.pointer?.label || '', 32),
+      text: spokenLabel(shownEntityLabel(state.pointer?.label || ''), 32),
     },
     assistant: {
       visible: Boolean(state.assistant),