diff --git a/src/data/placeBelow.js b/src/data/placeBelow.js
index b5bdff4f2..2cd5cf854 100644
--- a/src/data/placeBelow.js
+++ b/src/data/placeBelow.js
@@ -64,7 +64,7 @@ function notifyLoading() {
 
 /**
  * A pack load that the loading status follows: on its way while it runs,
- * failed until a later load of it succeeds.
+ * failed from a failure until it is tried again.
  * @template T
  * @param {string} name
  * @param {() => Promise<T>} load
@@ -72,6 +72,8 @@ function notifyLoading() {
  */
 export function reportedPlacePackLoad(name, load) {
   return async () => {
+    // A retry is a fresh try: its batch ends on what this load does.
+    failedPacks.delete(name);
     loadingPacks.add(name);
     notifyLoading();
     try {
diff --git a/src/data/placePacksLoading.test.mjs b/src/data/placePacksLoading.test.mjs
index 2d95afd49..03a9d9a52 100644
--- a/src/data/placePacksLoading.test.mjs
+++ b/src/data/placePacksLoading.test.mjs
@@ -32,6 +32,12 @@ test('a pack that would not load stays failed until it loads', async () => {
   await assert.rejects(load(), /offline/);
   assert.deepEqual(place.placePacksStatus(), { loading: false, failed: true });
   fail = false;
-  assert.equal(await load(), 1);
+  const retry = load();
+  assert.deepEqual(
+    place.placePacksStatus(),
+    { loading: true, failed: false },
+    'a retry is not a failure until it fails',
+  );
+  assert.equal(await retry, 1);
   assert.deepEqual(place.placePacksStatus(), { loading: false, failed: false });
 });
diff --git a/src/ui/placePacksLoading.test.mjs b/src/ui/placePacksLoading.test.mjs
index 09db21fc3..44aab8836 100644
--- a/src/ui/placePacksLoading.test.mjs
+++ b/src/ui/placePacksLoading.test.mjs
@@ -56,4 +56,13 @@ test('a load that lands ends complete; one that fails ends failed', () => {
     batch([loading, { loading: false, failed: true }]).terminal,
     'error',
   );
+  // A retry after a failure that lands ends complete.
+  assert.equal(
+    batch([
+      { loading: false, failed: true },
+      loading,
+      { loading: false, failed: false },
+    ]).terminal,
+    'complete',
+  );
 });